Brainfluence: 100 Ways to Persuade and Convince Consumers...

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Brainfluence: 100 Ways to Persuade and...

Brainfluence: 100 Ways to Persuade and Convince Consumers With Neuromarketing

Name: Brainfluence: 100 Ways to Persuade and Convince Consumers With Neuromarketing
ISBN: 9781118175965

Roger Dooley

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Neuromarketing studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. This scientific approach to marketing has helped many brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence explains how to practically apply neuroscience and behavior research to everyday marketing problems.
Abstract: Neuromarketing studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. This scientific approach to marketing has helped many brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence explains how to practically apply neuroscience and behavior research to everyday marketing problems

카테고리:

Business & Economics - Sales & Marketing

년:

2014

판:

Abridged

출판사:

Audio-Tech Business Book Summaries;Wiley

언어:

english

ISBN 10:

1118175964